Accurately Forecasting Demand in the Post-Pandemic World

River Rock Advisors Partner Dave Nelson explores the concept of using customer relationship management tools and processes in sales and operations planning for greater accuracy.

What You’ll Learn in This White Paper

Discover what using CRM for S&OP demand strategy means.


Learn whether this concept will work for your business.


Explore how to segment customers and pilot this approach.


Tailor the approach for greater results over time.

Our Insights, Your Success

River Rock Advisors is a leading value chain management firm that specializes in optimizing business performance and transforming organizations from the inside out. We provide clients with insights and analytics as well as customized solutions to help drive and improve decision-making. Put our decades of industry expertise to work for your organization? Download our free CRM for S&OP ebook today.

Ready for More Accurate Planning?